Selected Project Work
Inside the work.
All engagements below are anonymized. Client, fund, and portfolio company identities are withheld; the analytical approach and decision impact are not.
Pricing Power Study · Primary + Secondary Research
Mapping Geographic Pricing Power for a U.S. Sports Platform
Mapping Geographic Pricing Power for a U.S. Sports Platform
Mandate
A leading U.S. sports training organization wanted to understand how much pricing power was created by geographic convenience, limited nearby alternatives, customer travel patterns, and program differentiation.
What We Did
- Mapped customers using ZIP-code-level driving distance and time
- Built a spatial pricing-power model and modeled how it decays with distance
- Analyzed customer concentration and billed revenue by catchment area
- Compared convenience-driven demand with destination-driven demand
- Sized TAM across multiple geographic radii
- Fielded a customer survey on perceived value and price sensitivity
- Developed segmented pricing recommendations
Model Output
Methods
Outcome
Identified the core geography where pricing power was strongest, separated geographic pricing power from product-driven differentiation, and developed a controlled pricing-test framework rather than recommending an indiscriminate price increase.
Custom Survey · Primary Market Study
Running End-to-End Consumer Diligence Under a Live Deal Timeline
Running End-to-End Consumer Diligence Under a Live Deal Timeline
Mandate
Execute primary consumer diligence across multiple consumer investment opportunities for a large global private equity sponsor.
What We Did
- Structured the research framework and designed questionnaires
- Programmed surveys in Sawtooth and coordinated panels
- Managed fieldwork across multiple concurrent studies
- Built willingness-to-pay exercises and demand curves
- Analyzed brand awareness, consideration, and substitution
- Segmented consumers by purchase behavior
- Produced IC-ready pricing and positioning recommendations
Methods
Outcome
Fielded thousands of consumer responses and delivered decision-ready pricing, positioning, and customer insights within the deal timetable.
Market Sizing · Commercial Diligence
When Bottom-Up TAM Changed the Investment Decision
When Bottom-Up TAM Changed the Investment Decision
Mandate
Test the addressable market for a U.S. municipal infrastructure software target whose thesis depended on a large device-level market.
What We Did
- Built bottom-up unit counts, analyzed by state, added county-level granularity where needed
- Assessed municipal procurement and government contract structures
- Compared bottom-up demand against the seller's market framing
- Stress-tested adoption assumptions
Methods
Outcome
The defensible addressable market came in materially below the marketed framing, helping the investment committee make a diligence-driven pass with conviction.
More Selected Work
Benchmarking Pricing Across Home and Expansion Markets
Built a detailed competitive pricing database across hundreds of SKUs, retailers, brands, and international markets.
Delivered a defensible pricing and expansion-market framework within a compressed IC timeline.
Building a Bottom-Up TAM Across Five International Markets
Built a device-level TAM across five countries for an infrastructure hardware platform where no clean public dataset existed.
Delivered an IC-ready five-country market model segmented by buyer type and procurement structure.
Three-Week Multi-Country Marketplace Diligence Sprint
Evaluated the competitive position of a category-leading European digital marketplace across multiple national markets.
Delivered a defensible multi-country benchmark inside a compressed investment-committee window.