Standing up an in-house consumer diligence capability, from scratch.
Context & Mandate
The firm sought to build an in-house primary research capability to support consumer-facing middle-market deals, without the cost and friction of a permanent internal hire. Their immediate mandate: design, program, and field a consumer survey on an active acquisition, including questionnaire development, sample sourcing, fieldwork execution, and quantitative analysis.
150 Diligence Solution
150 Diligence sourced a senior associate-level survey specialist with prior experience at a leading global market research firm. The analyst was embedded as a recurring full-time resource, exclusively allocated to the deal team, managing the full survey lifecycle end-to-end, in the firm's time zone, from day one.